INTRODUCING A NEW PRODUCT 

HOW DO YOU LAUNCH A NEW PRODUCT TO A TEEN DEMO, WHEN YOU ARE PERCEIVED AS A KIDS BRAND?
YOU HAVE A LITTLE FUN WITH IT

THE IDEA:

Capri Sun is known for being a kids drink company. So when they wanted to launch a new product that targeted early teens, we decided to create a campaign that poked a little fun at those awkward teens moments when they needed a little encouragement.